Senior Paid Social & Performance Strategist – You First Brands Spain

General Description:

We are seeking a professional with extensive experience in developing paid social and performance strategies and a strong ability to present and pitch to clients.

Location: Madrid office

Type: Part-Time (Half-Day)

Key Responsibilities:

• Advertising Strategy Development: develop paid social media strategies that align with our business goals and drive growth.
• Audience Insights: expertly segment and target audiences on social media platforms, and identify new opportunities to enhance campaign effectiveness.
• Budget Management: allocate and manage advertising budgets effectively to maximize ROI.
• Communication and Collaboration: clearly communicate strategies and results to cross-functional teams, including sales, creative teams, and clients.

Experience and Technical Knowledge:

• Digital Marketing Expertise: 5-7 years of experience in managing paid social media campaigns.
• Social Media Advertising Platforms: proficient in managing campaigns on platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, and others.
• Programmatic Advertising Knowledge: experience with automated media buying tools such as Google Display Network or DSP platforms is a plus.
• Certifications: relevant certifications in digital marketing or social media advertising are highly desirable.

Analytical Skills:

• Analytics Tools Proficiency: proficient in using analytics tools such as Google Analytics, Facebook Analytics, and other platforms to measure campaign performance.
• Data-Driven: ability to interpret data, perform ROI analysis, and optimize campaigns based on performance insights.
• Campaign Optimization: experience in optimizing ads to improve key performance indicators (KPIs) such as CTR, CPA, CPC, and ROAS.

Applicants who do not have the required qualification & experience should kindly abstain from applying, as their applications will not be considered.