+ Case Studies
BRANDS · CREATIVE
“THE DETEZTOR” SNACK’IN CAMPAIGN
SCRIPTWRITING | INTEGRATED ADVERTISING CAMPAIGN | STRATEGY | PRODUCTION
You First integrally developed “the Deteztor”, taking care of the scriptwriting, strategy, creativity, selection & hiring of talent and production of the spot; starting from the premises that are fundamental for the brand and with the focus on the core consumer of SNACK’IN: Generation Z.
In addition, You First implemented the entire point-of-sale campaign, whereby consumers who purchased the product could win different prizes through the site: “snackinactualizado” (snackinactualized). The campaign aired both on television and social media platforms.
ADVERTISING CAMPAIGN FOR CSD
INTEGRATED ADVERTISING CAMPAIGN | STRATEGY | DESIGN | PRODUCTION
Through a public tender, the CSD was looking for a creative and production agency for a campaign to raise awareness of equality for different groups through sport. You First won the tender and was in charge of the entire development of the project.
Differentiated spots were developed to raise awareness about 3 collectives: LGTBI, Disability and gender equality.
This campaign includes audiovisual pieces for different platforms, radio spots, and graphic materials for both physical and online media.
PALAU DE LA MÚSICA’S VISUAL IDENTITY
BRAND DESIGN | BRAND PLATFORM | DESIGN | PRODUCTION
Through a public tender, in 2024, You First began managing the entire visual identity of the Palau de la Música in Valencia, covering both physical and digital media.
SAMSUNG AT MUSIC FESTIVALS
ACTIVATION PLAN | STRATEGY | CREATIVITY | DESIGN | PRODUCTION
We developed the entire activation plan for Samsung at music festivals during the summer of 2024. We handled the comprehensive project, from conceptualization to production, setup, and activation, to bring the brand closer to younger consumers in a fun and engaging environment.
