You First: New phase, new brand identity
The new corporate image reflects the dynamic character and the high degree of professionalism, proximity and commitment to clients that has characterised the company since its beginnings.
[Madrid, June 21, 2022.] You First, a leader in talent management and comprehensive services for brands in the sports and entertainment industries, presents a new corporate image and adapts its visual identity to the company's strategic transformation, updating its brand purpose and logo in line with its global repositioning.
The rebranding is part of You First’s evolution. The company was created in 2002 as an athlete representation and sports marketing agency. You First is now consolidated as a global holding company for talent management, content marketing and comprehensive services for talents and brands not only in the sports industry, but also in the entertainment business. In addition, the new corporate image reflects the dynamic character and the high degree of professionalism, closeness and commitment to clients that has characterised You First since its inception.
"We have created new business units that allow us to offer new services and products at the forefront of a market in constant movement," says Juan Aísa, founding partner and CEO of You First. "The strategic transformation and organic growth of the company required a new brand image, solid and modern, that expresses our personality and reflects our consolidation in the sports arena and our evolution in the entertainment industry".
"Both the new logo and the renewed brand purpose, "On your side, by your side", allude to the desire to excel and the competitive spirit, but also to the ethical commitment and the proximity in the treatment as hallmarks of the You First team, true travelling companions of our clients throughout their professional careers", adds Aísa.
You First currently manages a portfolio of more than 1,000 talents in sport, esports, film, television and digital content creation, with a total reach of more than 150 million followers globally, and offers innovative solutions related to digital assets, consulting, sponsorship, creativity, events, content production and influencer marketing to more than 160 companies.
As a result of organic growth and a strategy of acquisitions and joint ventures in recent years, You First has expanded its capabilities and specialisations with the aim of competing with the major North American companies in the sector – while maintaining a European focus – and, by 2025, entering the top 5 leading agencies in content creation, measurement and monetisation for talent and brands internationally. "One of the aspects that distinguishes us from the model of the large US agencies we compete with is that we are creating a platform for entrepreneurs: many of our employees are shareholders in the company, in some cases significant ones. This generates a strong culture of entrepreneurship and commitment not only to the client but among all members of the team," says Juan Aísa.