McDonald’s, Coca-Cola and You First,
behind the success of the FIFA 22 Legacy Cup
[Madrid, March 31, 2022.] You First, the global holding of agencies in the sports and entertainment industry, through its Esports business unit, together with McDonald's and Coca-Cola, were responsible for bringing to life one of the largest FIFA tournaments held in Latin America, the FIFA 22 Legacy Cup.
The event of the prestigious video game, present in 11 countries of the continent, had a great response from the community and on the first day of registration alone reached 100,000 visits to its official website.
More than 1,600 matches have been played in this celebration of Esports, making it one of the most played FIFA events on the continent to date.
The FIFA 22 Legacy Cup began on February 22 and concluded on March 30 with the tournament's grand finale, broadcast live in Spanish on the official Twitch channel and in Brazilian by Rodrigol, FIFATeca and Onejorge. In total, the winners shared more than US$10,000 in prizes and won next-generation consoles, such as PlayStation 5 and XBOX.
The Director of You First Esports adds: "It has been quite a challenge to carry out such a gigantic action in so many Latin American countries at the same time. This event has been a before and after in Esports and it would not have been possible without two luxury sponsors such as McDonald's and Coca-Cola, who have given us creative freedom to maximize this action. This is a step forward for You First Esports, which is consolidating its position as an organizer of major events worldwide".