You First Wins Gold at IAB Spain’s Inspirational25 Awards for AI-Driven Creative Project

You First has won Gold at the IAB Spain Premios Inspirational25 in the category Best Creative Use of Artificial Intelligence for its project “BNET vs BNET”, developed for Oscar Mayer Foods.

The project, created in collaboration with Professor Octopus AI_LAB, stood out for its innovative use of artificial intelligence to deliver a creative and impactful brand experience, combining technology, storytelling and strategic insight.

This award highlights You First’s commitment to innovation and its ability to leverage emerging technologies to create cutting-edge creative solutions for leading global brands.