You First celebrated the second edition of What The Fan 2024

At this event, the leading marketing agency dive into the key strategies to stand out in the music industry
Last week, the second edition of WTF 2024 was held at the You First offices. In it, several key figures debated the essential points on how to stand out in the music industry and the strategies that should be followed for a brand to establish itself as part of this territory in the perfect way.
The key figures, Alejo Stivel, composer, musician, and brands creative; Sergio Mendez, Artist Services at Warner Music Spain; David Pejenaute, Content Manager at Mahou San Miguel; and Laura Raimundo, Senior Brand Manager at Samsung Electronics, discussed how to position your brand in the music industry, effective ways to activate collaborations between brands and music, and much more. Here you can watch a video summary:
About You First
You First is a global sports and entertainment agency focused on talent representation, brand connection, and commercial performance. We represent over 950 athletes and high-profile talents across various sports, including basketball, soccer, and padel as well as talents from the entertainment industry. The agency also specializes in creating innovative ways for brands to connect with fans through sports, entertainment, and digital platforms. Established in 21 offices worldwide, You First provides comprehensive services including contract negotiations, marketing, talent management, and PR.