You First You First
October 26, 2023

You First invests in German agency Mothership

You First adquires Mothersh1p

The multinational continues to expand with MOTHERSHIP, a leading digital marketing agency specializing in video games marketing, digital entertainment and talent management.

[Madrid, October 26, 2023]

You First, a global agency representing talent, providing brand services, and creating content, further advances its diversification and international footprint with the recent acquisition of a stake in MOTHERSHIP, a leading German agency specializing in video games marketing and digital entertainment.  

Founded in 2013 by Christian Hofbauer and Stefan Hinz, MOTHERSHIP has emerged as an industry leader with its headquarters in Cologne and additional offices in Berlin and Munich, boasting a team of over 20 highly specialized professionals.

MOTHERSHIP covers organic and paid media creator campaigns and provides research and analysis across diverse channels, development of media plans and the execution of creator campaigns on YouTube, Twitch, TikTok and Instagram. They manage content creators and provide multi-channel support, perform content analysis, and craft growth strategies. They also offer advertising solutions for mobile games developers and mobile apps, identifying opportunities to improve ad monetization by staying abreast of the latest industry technology.

Over a decade of experience, the Cologne-based agency has worked with over 50 renowned companies worldwide, including Playa Games, RIOT GAMES, FUNCOM, Epic Games, Electronic Arts, Sony, Ubisoft and BenQ. They have also worked on prestigious video games like Fortnite, Resident Evil, and League of Legends, designing their creative and media campaigns and providing advertising solutions. 

For You First, this acquisition highlights the company's commitment to continue expanding and enhancing its services. "We are motivated by the potential that this agreement holds for our respective companies. With MOTHERSHIP's experience and vision in the video game industry, we believe this is just the beginning of a prosperous and fruitful partnership.
We are continuing our implementation strategy in Europe, in the growing field of gaming where we already have a presence and where there are many growth opportunities for both parties. Christian and Stefan also fit the profile we are looking for as entrepreneurs eager to continue growing
," says David Brabender, Managing Director & Partner at You First. 

In the words of Christian Hofbauer and Stefan Hinz, CEOs of MOTHERSHIP: “We are all thrilled to close a partnership with You First, as the next logical step for us and our team to elevate our service strategy, further develop them, and offer them in new markets and industries of sports and entertainment on a global scale.”

About You First

You First, is a global talent representation and brand service agency. Founded in 2002, it operates in 14 countries through 21 offices, and it is included in the top 10 best agencies in the world according to Forbes. 

The agency manages the careers of over 417 basketball players, 463 soccer players, 70 esports talents, and more than 100 talents from other disciplines, with a global reach of over 200 million followers on social media.

Their client portfolio includes NBA players and top European leagues such as Ja Morant and Walter Tavares, among others; footballers like Gerard Moreno, Alexia Putellas, and Fabián Ruiz; talents from other sports disciplines like Ona Carbonell, as well as other lifestyle talents and content creators."

About Mothership

Founded in Berlin in 2013 by Christian Hofbauer and Stefan Hinz, MOTHERSHIP TALENTS boasts a team of over 20 employees across three locations in Cologne, Munich, and Berlin. MOTHERSHIP TALENTS is a leading German agency specializing in video game marketing and digital entertainment.

With a global network of major gaming clients, they have a unique approach, combining creator marketing activations on platforms like Twitch, YouTube, TikTok, and Instagram with highly targeted programmatic campaigns.

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