You First Kicks Off the Master’s in Sports and Entertainment Marketing & Sponsorship at Universidad CEU San Pablo

The Master’s in Sports and Entertainment Marketing & Sponsorship at Universidad CEU San Pablo officially began yesterday, marking the start of a new academic edition focused on the strategic development of the sports and entertainment industry.

The opening session was led by Hugo Pazos de Provens, Key Account Manager at KNOT, who took on the role of opening professor, with Txema Carvajal Gil, Sports+ Director at You First, serving as the program coordinator.

The session set the tone for the programme, offering valuable insights, inspiration and energy for the months ahead in a master’s degree designed to connect academic knowledge with real industry experience