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Fabián Ruiz champion UCL
Football
May 31, 2025

Fabián Ruiz crowned Champions League champion, boosting the leading sports representation agency

Fabián Ruiz, one of the top talents represented by the agency, has become the Champions League champion, marking a milestone for the leading sports representation agency.

Alexia Putellas x Pepsi
Brands
May 21, 2025

Alexia, nueva embajadora de PepsiCo: la agencia de representación líder impulsa el deporte femenino

Alexia Putellas, talento representado por You First, se convierte en embajadora oficial de PepsiCo.

Oakley and Alexia Putellas team up to present a very special limited edition: the Masseter Signature Series.
Brands
May 19, 2025

Alexia Putellas, embajadora de Oakley: un paso más para la agencia de representación líder en deporte femenino

Alexia Putellas, estrella del fútbol femenino y talento de la agencia de representación You First, se convierte en embajadora oficial de Oakley.

Alexia Putellas in Lays' advertisment
Brands
March 25, 2025

Alexia Putellas protagoniza la campaña con Lays, impulsando el marketing deportivo femenino

La agencia de representación líder en deporte femenino anuncia que Alexia Putellas es la cara visible de la nueva campaña publicitaria de Lays.

You First acquires BePlayer a women football agency
Corporate
February 24, 2025

You First acquires BePlayer: a strategic move by the leading sports representation agency

You First has officially acquired BePlayer, marking a significant step in expanding its influence in sports marketing and athlete management.

Corporate
December 3, 2024

You First Joins Gersh, Creating a New Force in Global Sports and Entertainment Representation

With offices in 14 countries and more than 600 employees worldwide, the American agency and European multinational will combine resources to leverage new client opportunities across the sports and entertainment industry.

Brands
October 18, 2024

You First celebrated the second edition of What The Fan 2024

At this event, the leading marketing agency dive into the key strategies to stand out in the music industry

Brands
October 4, 2024

The documentary film #SeAcabó: Diario de las campeonas arrives on Netflix on November 1

The Spanish women's national football team players come together for the first time to discuss the scandal that forever changed this sport.

Brands
October 1, 2024

You First protagoniza el nuevo episodio de "¿Quién trabaja aquí?" de Reason Why 

En este episodio, el medio nos ofrece un recorrido por las diferentes áreas que componen la agencia española de representación de talentos 

Football
September 6, 2024

Alexia Putellas and Luis de la Fuente, clients of the representation agency You First, nominated for the 2024 Ballon d'Or

The FC Barcelona player and the coach of the Spanish national team recognized for their outstanding achievements this season

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