+Corporate
You First Wins the International Emmy Award for Best Sports Documentary with #It’sAllOver: The Kiss That Changed Spanish Football
You First has been awarded the International Emmy Award for Best Sports Documentary for #It’sAllOver: The Kiss That Changed Spanish Football, a powerful production that examines one of the most significant moments in recent Spanish sports history.
You First Wins Gold at IAB Spain’s Inspirational25 Awards for AI-Driven Creative Project
You First has won Gold at the IAB Spain Premios Inspirational25 in the category Best Creative Use of Artificial Intelligence for its project “BNET vs BNET”, developed for Oscar Mayer Foods.
Alexia Putellas Named Among SportsPro’s 50 Most Marketable Athletes 2025
Alexia Putellas has been included in SportsPro’s 50 Most Marketable Athletes 2025, a prestigious annual ranking that recognises athletes with the greatest commercial appeal and global influence.
You First by Gersh refuerza su presencia en el fútbol europeo con la adquisición de NexSt11
You First by Gersh ha adquirido una participación mayoritaria en NexSt11, agencia francesa de representación de futbolistas fundada por los exjugadores Stéphane Trévisan y Nicolas Dieuze.
You First Kicks Off the Master’s in Sports and Entertainment Marketing & Sponsorship at Universidad CEU San Pablo
The Master’s in Sports and Entertainment Marketing & Sponsorship at Universidad CEU San Pablo officially began yesterday, marking the start of a new academic edition focused on the strategic development of the sports and entertainment industry.
You First by Gersh se une a YOUBEFY para impulsar el desarrollo profesional de los deportistas
You First by Gersh se une a YOUBEFY para impulsar el desarrollo profesional de los deportistas.
You First acquires BePlayer: a strategic move by the leading sports representation agency
You First has officially acquired BePlayer, marking a significant step in expanding its influence in sports marketing and athlete management.
You First Joins Gersh, Creating a New Force in Global Sports and Entertainment Representation
With offices in 14 countries and more than 600 employees worldwide, the American agency and European multinational will combine resources to leverage new client opportunities across the sports and entertainment industry.
You First invests in German agency Mothership
The multinational continues to expand with MOTHERSHIP, a leading digital marketing agency specializing in video games marketing, digital entertainment and talent management.
You First launches its new music division
The Spanish multinational, which closed 2022 with a turnover of 60 million euros, is expanding its range of verticals even further.