You First You First
June 1, 2022

You First breaks into the Bundesliga

Christoph Baumgartner, TSG 1899 Hoffenheim footballer, celebrates a goal in the Bundesliga.

Grass is Green joins You First, which amplifies its direct presence in top international football markets.

[Madrid, 1 June, 2022.] The Austrian-based football player representation agency Grass is Green has joined You First, the global holding company for sports and entertainment agencies. With more than ten years' experience, Grass is Green has successfully placed many international players in the German Bundesliga, building a strong network in one of Europe’s largest markets. As a result of this merger, You First will begin to operate in the German & Austrian football market. 

You First is now among the Top-10 largest football agencies worldwide in terms of market value, establishing itself as one of the major players' representation companies. Moreover, this new opportunity in Germany opens a wide range of possibilities for its clients, in addition to its presence in other top global football markets. 

Juan Aísa, CEO, You First, commented: “The addition to You First of an experienced agency, with such knowledge and expertise in the German football market as Grass is Green, constitutes an enormous added value to us, and more so, to our players. Our objective is to be directly present in as many top leagues as possible, and I can’t think of a better way to do so in the Bundesliga than through this merger, that consolidates our position as one of the top players’ agencies in the world.” 

Its portfolio of clients, which already includes names such as Gerard Moreno (Villarreal CF), Fabián Ruiz (SSC Napoli), Davide Calabria (AC Milan) and Jonathan Clauss (RC Lens), now adds footballers including Christoph Baumgartner (TSG 1899 Hoffenheim), Philipp Lienhart (SC Freiburg), Marco Friedl (Werder Bremen) and more, which will benefit from the best shared contract negotiation skills, career management, global football market intelligence and a worldwide boutique agency concept. 

Thomas Böhm, Managing Director, Grass is Green, also spoke about the agreement: “It makes us proud to have the biggest Spanish player agency on our side – an agency with such a big impact in Europe and worldwide. In a rapidly changing agency market, this greatly expands our potential to provide our players with the best career opportunities, especially in Europe’s top 5 leagues, where You First is exceedingly present.” 

You First, with 22 offices in 14 countries worldwide, continues to implement its international expansion strategy with the values and client-driven personality that has led them to become one of the leading agencies in the sports and entertainment business without losing the familiarity and closeness of the direct and personal treatment to talents. 

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