You First launches its new music division
The Spanish multinational, which closed 2022 with a turnover of 60 million euros, is expanding its range of verticals even further.
[Madrid, April 4, 2023.] You First, the talent representation agency in sports and entertainment and service to brands, continues to increase its repertoire of disciplines by betting on the music world. In this way, it continues with its 2025 expansion plan, strengthening its capabilities and its position in the market by adding synergies and services.
After entering the Top 10 of the Forbes list of the most valuable sports agencies in the world, the Spanish company, which already had specializations in the fields of Data & Insights, production, and distribution of audiovisual content, digital assets, consulting, sponsorship, creativity, events, and influencer marketing, now adds a division specializing in music consulting with two lines of service: the artist and brands.
The vertical, led by Laura Alcazar and Alba Pastor, will manage the representation of musical talent focusing, in this first phase, on the world of DJS, advising them on communication and advertising campaigns, events and even managing the final booking of the artist.
You First Music aims to position itself as one of the leaders in its sector, being differential thanks to the competitive advantage offered by the You First Group to cover an exclusive 360º service for the artist.
Its roster of exclusive artists includes names such as Michenlo - who will be present at the next edition of the world's largest electronic music festival: Tomorrowland, Ardiya, B Jones, Luceral, or Jorge Cremades, among others.