You First You First
November 18, 2022

You First enters Forbes List Top 10

Forbes values the agency's strong presence in the NBA through its subsidiary Tandem Sports and Entertainment

[Madrid, Nov. 18, 2022.] Forbes has published its list of the world’s most valuable sports talent management agencies in 2022. You First has entered the Top 10 for the first time – occupying the 10th position of the prestigious ranking.

Forbes compiles the list according to the estimated value and duration of the playing and non-playing contracts negotiated by the agencies for their professional athletes.

The business magazine refers to You First’s current portfolio of more than 860 talents and highlights Desmond Bane, Davide Calabria, Ja Morant and Alexia Putellas among its clients.

In addition, Forbes highlights You First as a successful example of international expansion, underlining that the Spanish-born agency, which was established in 2002 in Madrid and currently operates through 14 offices in 21 countries, has a prominent presence in the NBA, especially since its strategic alliance in 2020 with Tandem Sports and Entertainment. In fact, You First is the only European agency not only in the Top 10, but in the Top 20 of Forbes’ 2022 list.

The magazine points out that the sector's major agencies currently stand out for offering their talents a broad portfolio of 360º services, as is the case of You First, which already has divisions for brand services, data & insights, audiovisual production, digital and event organisation. In recent years, the group has strengthened its specialisations by implementing innovative tools that allow it to build the personal brand of its talents beyond the sporting arena.

Forbes includes quotes by You First CEO Juan Aísa.

“Size becomes quite important, because in order to compete, you need a better brand, you need more international resources, you need, for me most importantly, more services because there’s an arms race to service deeper,” Aísa said.

Forbes began the annual publication of its list of the best global sports talent management agencies in 2013, with You First entering for the first time in 2018. That year, the Spanish-based agency appeared in 20th place, whereas in 2020 it was ranked 19th.

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